Hello, we're Aila

Aila combines behavioural science, the right data and financial experts to help you achieve your money goals. 

Hi, we're Nitika and Elisabeth. 

We've both worked extensively in financial services and have become increasingly dissatisfied with how the industry isn't adequately addressing rising money and wealth inequalities. 

There is a growing wealth and advice gap. 

And it is growing. 

Research showed that 3 out of 4 European's were not getting financial advice because, among many reasons, they don't meet the required assets to see an adviser or want a digital solution. Not taking advice meant these individuals were leaving around £50k on the table every ten years. 

We both agreed that not enough is being done to really tackle the problem, especially at the behaviour change level. 

So we've taken the challenge into our own hands, focusing on building Aila a digital solution, complemented by humans, that empowers you to monitor, manage and change your financial behaviours once and for all.