Hi, I'm Aila - your Money PT
On a mission to close the gender wealth gap and allow every woman to achieve the life she dreams of.
Everything is about empowering women to build stronger financial habits and live financially better lives.
How Aila works
Aila combines behavioural science, the right data and financial experts to help you achieve your money goals.
Data & AI
Behavioural Science
Behavioural Science
We've created a financial trainer that helps you better understand how you interact with money. It uses your data to give you insights and prompts to action. It shares learning based on your life goals.
Behavioural Science
Behavioural Science
Behavioural Science
Making lasting behavioural changes is hard, really hard actually. So, we embed behavioural science principles into everything we do, so that our prompts create lasting, beneficial behaviour change.
Financial expertise
Behavioural Science
Financial expertise
Aila has been built by experts with over 3 decades experience in finance. In addition, our network of human coaches and advisors are all qualified and experienced to offer support to grow your wealth.
Why did we start Aila?
Hi, we’re Elisabeth and Nitika!
After many years in financial services, we grew frustrated with how the industry fails to tackle existing wealth gaps—especially the gender gap.
Women are losing up to £800k over their careers by not investing, and less than 3 in 10 feel empowered to manage their long-term finances. Yet, women are amassing assets and becoming more financially engaged than ever.
The problem? Most solutions don’t address the real barriers - they don't help women plan their money around their life goals, they don't educate them in a relevant or accessible manner and they don't provide relatable guidance or advice. And they don't focus on behaviour change.
So we've taken the challenge into our own hands.
We built Aila: a digital-first solution, backed by human experts, to help you monitor, manage, and transform your financial habits for good.
Ready to get financially fit?
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Download Aila - Your Money PT Now
Aila's free for early adopters - so don't wait - download now and get started calculating the cost of your life goals, getting personalised education on budgeting, saving and investing!