Hi, I'm Aila - your Money PT
On a mission to close the gender wealth gap and allow every woman to achieve the life she dreams of.
Everything is about empowering women to build stronger financial habits and live financially better lives.
How Aila works
Aila combines behavioural science, the right data and financial experts to help you achieve your money goals.
Data & AI
Behavioural Science
Behavioural Science
We've created a financial trainer that helps you better understand how you interact with money. It uses your data to give you insights and prompts to action. It shares learning based on your life goals.
Behavioural Science
Behavioural Science
Behavioural Science
Making lasting behavioural changes is hard, really hard actually. So, we embed behavioural science principles into everything we do, so that our prompts create lasting, beneficial behaviour change.
Financial expertise
Behavioural Science
Financial expertise
Aila has been built by experts with over 3 decades experience in finance. In addition, our network of human coaches and advisors are all qualified and experienced to offer support to grow your wealth.
Meet the founder
Why did I start Aila?
Hi, I’m Nitika: Founder & CEO of Aila Money
I began this journey with a friend, but my passion now drives me forward as a solo founder.
After 15 years in finance, both at investment banks and hedge funds, I was left frustrated and questioning the impact I was having. The industry continued to overlook women and widen the wealth gap.
Coming from a low-income migrant family, I struggled to manage my own finances. This was despite having a math degree and a CFA qualification. I realised money isn't numbers; it's about mindsets, confidence, and having the right support.
Working in finance, I noticed how much access to information and advice the wealthy had. Volunteering at mental health charities showed the human cost of going without this access. Finances remain one of the biggest stressors for so many. This issue affects women more, as highlighted during COVID. With many not being able to leave harmful situations due to financial constraints.
But it impacts so many more women:
- Women lose up to £800,000 over their careers if they do not invest.
- Fewer than 3 in 10 feel confident managing long-term finances.
Yet, women are now gathering assets faster than ever...😍💪💸
The problem? Most solutions don’t address the real barriers. They don't consider women's life goals holistically. They don't provide relatable financial guidance or advice and support lasting changes in behaviour.
So I've taken the challenge into my own hands.
We built Aila: a digital-first solution, backed by human experts, to help you monitor, manage, and transform your financial habits for good.
Aila Money is my solution for this.
It’s a digital-first solution, backed by human experts. It helps you calculate the cost of the life you want and achieve these goals with financial confidence. Providing personalised guidance, action tracking, and access to support.